Engagement with loyalty programs of consumers in South Africa 2023

Published by Statista Research Department, Nov 29, 2024

According to a survey conducted in 2023, 45 percent of economically active consumers in South Africa wanted to be instantly rewarded for their loyalty to a brand, while among mass market consumers the share who wished so was 29 percent. On the other hand, 61 percent of mass market consumers were motivated to spend more to earn more rewards, with 35 percent of economically active consumers sharing the same feeling.

Attitudes towards loyalty programs of consumers in South Africa in 2023

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Release date

March 2024

Region

South Africa

Survey time period

2023

Number of respondents

46,500 respondents

Supplementary notes

*Mass market consumers are, according to the source, those consumers living in homes with a monthly household income of R10,000 per month or less.

Economically active consumers are, according to the source, those consumers living in homes with a monthly household income of R10,000 per month or more.

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